10 Digital Marketing Trends Expected for 2024

Artificial intelligence (AI) is constantly evolving in the marketing world. When it comes to SEO, Google has taken their AI capabilities to the next level.

Google Ads are utilizing artificial intelligence to provide the best return on investment. It can do this because it is able to recognize which ads are best for which searchers. Since the ads are more personalized, people are more likely to get ads that they want to click on.

Google Ads are also generating advertisements automatically for its users. These advertisements will automatically be added to your account and available for your potential customers to access quickly.

By using AI, Google is making advertising easier, saving businesses time and making them more money.

New SEO guidelines require some kind of smart assessment tool. These kinds of analysis and statistic management softwares look at how many organic clicks you're getting on your website.

If you're looking to get better at following SEO techniques, you need to have some kind of smart assessment tool. As the demand for this kind of software is growing, more and more companies are offering smart assessment tools.

Investing in this kind of software can help you analyze how well (or how poor) you're doing at following positive SEO practices. With this feedback, you can work on adjusting your strategy as needed. Our preferred software is SEMRUSH.

As you learn more and more about SEO, you can work on bringing a larger audience to your website. This will eventually bring more sales. Plus, your website is bound to climb the search engine results as you make changes in a positive direction.

Social media is becoming more and more popular as the years go by. What was once thought to be a short-term trend is now turning into a business platform.

Social media influencers, commonly referred to as just "influencers,” are being hired by various companies to make advertisements for their products and/or services. Depending on how many followers these influencers have, companies can gain a lot of exposure through this mode of advertising.

Influencers are a great way to reach a particular kind of audience. Mostly, these audiences are younger. However, these followers tend to be broken into groups based on who they follow.

If you're going to work with a social media influencer, you should do some research into who you want to work with, what their values are and who else they’re working with. Usually, influencers work with certain kinds of businesses that fit in with their brand and aesthetic.

If you haven't looked into video marketing yet, now is the time. Videos are now preferred over any other marketing type. 

Videos are more engaging than advertising by typical text forms. Customers are more likely to watch a full video than read a full advertisement.

To create successful videos for your marketing plan, you need to create content that will constantly keep your viewers' attention. The point of relying on videos is so that people will see the entire message that you're trying to send. They're more likely to watch the entire message through your video than any other means.

When you're creating your videos, you should focus on creating a story. Show your potential customers that you can solve their problems and make their lives less stressful if they invest in whatever your product is. We like using Canva and Animoto to create professional looking slideshow videos in-house.

Also, you should use platforms like YouTube to share your videos.

Now you can start experiencing live SEO sessions with an SEO expert. 

New technology will allow you to meet with SEO experts live online. In real time, you and your chosen SEO expert will look through your website. The expert will give real-time feedback on your current techniques, allowing you to fix any potential issues on the spot.

Live SEO sessions could be what puts you at the top of your industry in 2022. 

Once you're ready to take advantage of this great advancement, you can schedule a live SEO session with us. 

Next year, detailed conversion tracking is going to be on the rise as well. Conversion tracking is the method of keeping note of all of the steps that lead a customer to make a purchase. A customer may use a free tool, read a blog or sign-up for a newsletter before they make a purchase.

Conversion tracking will be able to help you determine how successful a particular advertisement or offer is. Marketing leaders can then decide where their time and energy is best spent. If social media is bringing in a lot of sales, it's time to refine your posting techniques. 

To truly take advantage of this future technique, you need to make sure that you set SMART goals about what you want your conversion rates to be. These numbers will give you something to compare your actual values to. In addition, you can set these goals up with your conversion tracking system and see your progress over time.

To set up your conversion tracking system, you just need to decide how you're going to track your customers' steps. Many businesses sign up with Google Analytics and take advantage of their system. We also love using Call Tracking software such as CallRail.

Marketing will be made easier in 2022 when you get your conversion tracking system down. Just make sure that you're responding to your data!

Schema isn't necessarily new to the long list of SEO techniques. However, it is becoming more and more important and prevalent.

Schema helps search engines understand what web pages are about. This organizes the information and offers search engine users a short preview of the website before they click on it.



You may have already seen this in action while using a search engine. If you've conducted a search, you've probably seen that the website at the top of the organic list shows a snippet of the website's information.

Voice searches are becoming more and more popular as smartphones and other similar technologies become more available. Search engines are picking up on this trend and taking note of websites that are built to handle this method of searching.

Voice searches tend to be more conversational, while text searches may not be in sentence form. Websites must be able to accommodate both forms of searching if they want to be ranked higher on search engines.

To accommodate both methods, you should use location-specific keywords where applicable on your website. This ties into the importance of local SEO that we mentioned earlier. However, here it is important because people tend to mention these specificities in a conversational tone.

For example, people may search the following: "hair salon Atlanta," whereas people would say, "Find a hair salon in Atlanta, Georgia." Both include location but the latter is slightly more conversational.

If you're looking to rank higher on search engines, you have to have a website that works on mobile phones, as the majority of search engine users are using mobile phones for searches. You have to accommodate this giant audience.

Websites that work better on mobile phones rank higher on search engines. Again, this is because it makes the website experience much better for mobile search engine users.

Your website will be more mobile-friendly if you have fewer elements on your pages. Plus, this will help decrease your pages' loading times.

If your website isn't mobile-friendly, you're likely to have many frustrated viewers. You want to avoid this as soon as possible.

Be sure to test your website for mobile use often. Make sure that every page on your website is mobile-friendly, especially those pages that you want to rank. However, you should keep in mind that search engines are looking for overall mobile-friendliness in website rankings.

After hearing all of these digital marketing strategies that are coming up next year, we're sure you're excited to step up your search engine optimization strategy. These new strategies are fun and will show results.

New digital marketing strategies are constantly popping up. If you want to stay competitive and relevant, and you have to use the best digital marketing and SEO strategies at all times.

We're here to help you keep up with that. At ClickReady Marketing, our SEO services ensure that we stay updated on how AI impacts SEO, helping you stay ahead of the game.Contact us today to get started and get ahead!