How Your Website's Design Impacts Your Audience
By Craig Lawson, Founder & CEO of ClickReady Marketing. Craig has led SEO and Google Ads campaigns for service businesses since 2010 and heads one of the top 3% of Google Partner agencies nationwide.
In today’s technological age, it’s impossible to be successful with your business without a website. Your online presence can have a major impact on your brand, either positive or negative. The website design you implement online is important because this ultimately determines how your customers perceive you. Certain design aspects of a website really control what viewers think of you as a company. You can’t cut corners when it comes to website design. If you really want to gain customers’ attention and sales, you need a well-designed website.
Consistency in Your Brand
When planning out your website’s design, consistency is key. You may have a large color palette that you adore, but it’s better to stay on the simple side in this regard. Chances are you already have a logo for your business. If this logo has 1-3 colors, use those shades throughout your website to solidify your brand. If you feel like your website is too bland with these colors, experiment with different tints of those colors for better contrast. It may seem tempting, but don’t throw a random color into your brand’s mix. Using the same branded colors throughout your website will give viewers the impression of a well-established company.
Choosing Fonts for Your Website Design
You may have more creative freedom when choosing fonts for your website, as certain decorative fonts can be used for visual appeal as well as building on your brand. Keep in mind that whatever font pairs you choose, these will speak volumes about your brand. It’s important to keep personal tastes out of your font decisions. Your favorite decorative font may not match the tone of your brand at all, and this can take away from the feel of your website. Choosing fonts is a craft that is best left to the professionals. If you are outsourcing a website design company for your business, look at their web design samples to see if their past font choices have been good decisions.
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Finding The Best Website Design Company
Similar to how your curtain rods play a large role in the design of your home, your website plays a critical role when it comes to your company's brand. If you really want to make a good first impression on your new users, you should use a reputable website design company for your business. This takes the pressure off of you and ensures that the finished product will be a well-designed piece that is the perfect embodiment of your brand.
For an affordable web design company, choose ClickReady Marketing! We have the tools you need to reach your target audience and increase profit. Get started with us today!
Frequently Asked Questions about Web Design
About the Author
Craig Lawson is the founder and CEO of ClickReady Marketing, an Atlanta-area SEO, PPC, and AI search optimization agency he launched in 2010 with co-founder Debbie. Before ClickReady, Craig spent years on the other side of the table, in B2B sales at G&K Services and JW Outfitters, running his own consulting firm, and building and selling two coffee shops and a retail business in North Georgia. That operator background shapes how he approaches marketing: leads and revenue over vanity metrics. Today ClickReady is a Google Premier Partner (top 3% of Google Partner agencies), a BBB A+ Accredited Business, and Georgia Business Journal's Best of Georgia digital marketing winner. Craig hosts ClickReady's Live SEO Sessions, where clients watch optimization work happen in real time.
