Website Engineering
By Craig Lawson, Founder & CEO of ClickReady Marketing. Craig has led SEO and Google Ads campaigns for service businesses since 2010 and heads one of the top 3% of Google Partner agencies nationwide.
The site architecture is important for achieving high keyword rankings. We analyze a site’s basic design and its user friendly score. Then we proceed to review meta descriptions, page titles, heading text, and anchor slugs. Site’s should be designed with the goal of ranking for key terms and to increase conversions.
By deep drilling for keyword data and understanding search behavior, we have a direction that reveals opportunities. Next we use this data and begin the optimizing process. There’s usually quite a lot of work to do during this stage to get your site “ClickReady”.
We then proceed to label images, or as many refer to, the process of alt tags. Search engines currently have a difficult time understanding the meaning of pictures or images on a site. We make it easy for them and add keyword phrases to make the site more SEO friendly .
Then we do not want to overlook pretty urls. Making your urls pretty reinforces to Google, Yahoo, Bing, and other notables that they understand the relevancy of your site’s importance to targeted keywords.
There are many other factors such as load speed, internal linking structure, sitemaps, and of course page content. Content is king and must be properly written to achieve proper results. Some website designs such as those in Joomla 1.0 or in all flash can prevent search engines from knowing about your site except the words contained in the domain name.
It is also recommended to always add a privacy policy if you are going to gather any information about site visitors to your website. We also recommend adding blogs to your website . This will allow timely articles to be posted about your business or organization.
Want a tip that by itself can help you achieve high rankings for a sought after keyword term? Just email us and request the big tip . This one tip can increase your traffic substantially. I have never seen any SEO blog ever suggest this tip. I have used the simple change many times to produce quick and easy results for our clients.
So here’s all you have to do to get the big tip ! Email and ask for the big tip and I will send it to you at no charge.
info@clickreadymarketing.com
About the Author
Craig Lawson is the founder and CEO of ClickReady Marketing, an Atlanta-area SEO, PPC, and AI search optimization agency he launched in 2010 with co-founder Debbie. Before ClickReady, Craig spent years on the other side of the table, in B2B sales at G&K Services and JW Outfitters, running his own consulting firm, and building and selling two coffee shops and a retail business in North Georgia. That operator background shapes how he approaches marketing: leads and revenue over vanity metrics. Today ClickReady is a Google Premier Partner (top 3% of Google Partner agencies), a BBB A+ Accredited Business, and Georgia Business Journal's Best of Georgia digital marketing winner. Craig hosts ClickReady's Live SEO Sessions, where clients watch optimization work happen in real time.
