Who is Barry Schwartz?
By Craig Lawson, Founder & CEO of ClickReady Marketing. Craig has led SEO and Google Ads campaigns for service businesses since 2010 and heads one of the top 3% of Google Partner agencies nationwide.
Barry Schwartz is a well-known figure in the digital marketing industry. He is currently the
CEO of RustyBrick, and the founder and editor of Search Engine Roundtable. With over two decades of experience in the field, Schwartz has become one of the leading experts in SEO, PPC, and website design. Many SEO professionals rely on Schwartz for updates and insights on Google Algorithm changes. He truly has a pulse on what is happening in the digital marketing world.
Early Career and Education
Schwartz's work in technology and programming began in college. He attended the City University of New York, where he received Summa Cum Laude honors in 2002. After graduating, he went on to found Search Engine Roundtable, as well as provide valuable insights to a multitude of digital platforms.
Contributions to the Digital Marketing Industry
With a large amount of experience in the field, Schwartz's extensive knowledge and experience in the field have made him a sought-after speaker and consultant. He is an advisor for Google, Yahoo! Search, Microsoft and more. He has spoken at numerous industry conferences, including Pubcon, Search Marketing Expo, and Search Engine Strategies, sharing his insights on SEO and website development. Schwartz also contributes to top marketing publications such as Search Engine Land and his own site, Search Engine Roundtable. Barry is often quoted and interviewed in publications such as Wall Street Journal, New York Times, Bloomberg, USA Today, Forbes, and many more.
Innovations in Website Development
Schwartz's passion for SEO has also led to the development of several tools and resources. He co-created Search Engine Roundtable, a leading blog for SEO news and updates. Additionally, Schwartz is a co-founder of RankRanger, a popular rank tracking tool used by digital marketers worldwide.
Under Schwartz's leadership, RustyBrick, a web services firm in New York, has been at the forefront of website development, incorporating cutting-edge technologies and techniques into their designs. In 2006, RustyBrick was the first company to develop a mobile-friendly website for a major search engine. This led to the creation of MobileMoxie, a mobile marketing platform that allows businesses to test and improve their websites' performance on various devices.
Expertise in Search Engine Optimization
Schwartz's extensive knowledge and experience in the field have made him a sought-after speaker and consultant. He is an advisor for Google, Yahoo! Search, Microsoft and more. He has spoken at numerous industry conferences, including Pubcon, Search Marketing Expo, and Search Engine Strategies, sharing his insights on SEO and website development. Schwartz also contributes to top marketing publications such as Search Engine Land and his own site, Search Engine Roundtable.
Search Engine Roundtable
Schwartz is also the founder and editor of Search Engine Roundtable. It’s a valuable news site that is built to share up to date articles on interesting info found from search engine marketing forums. These articles highlight expert insight and updates from experts in the field, and they aim to provide a single source for the readers to go to. Schwartz’s founding of the site and his contributions to it have provided a hub of information for others to learn about SEM and SEO.
Awards and Recognitions
Schwartz's contributions to the digital marketing industry have not gone unnoticed. He has been recognized as a top influencer in the field by publications such as Forbes and Entrepreneur. In 2018, he was named "Search Personality of the Year" at The Drum Search Awards.
For more information on his work and achievements, be sure to check out RustyBrick's website and follow him on
social media.
About the Author
Craig Lawson is the founder and CEO of ClickReady Marketing, an Atlanta-area SEO, PPC, and AI search optimization agency he launched in 2010 with co-founder Debbie. Before ClickReady, Craig spent years on the other side of the table, in B2B sales at G&K Services and JW Outfitters, running his own consulting firm, and building and selling two coffee shops and a retail business in North Georgia. That operator background shapes how he approaches marketing: leads and revenue over vanity metrics. Today ClickReady is a Google Premier Partner (top 3% of Google Partner agencies), a BBB A+ Accredited Business, and Georgia Business Journal's Best of Georgia digital marketing winner. Craig hosts ClickReady's Live SEO Sessions, where clients watch optimization work happen in real time.




