About Craig Lawson

He Ran Real Businesses First

Craig started his career in B2B professional services at G&K Services, a national uniform rental provider, then worked in the shredding and uniform industry with JW Outfitters. That's where he learned high-consideration B2B sales — long cycles, big decisions, trust earned slowly.

From there he launched his own strategic consulting firm, Lawson's Consulting, and opened Full Circle Franchising. He and co-founder Debbie also owned, operated, and sold two coffee shops — Steamer's Coffee and Steamin' Joes — along with a House of Jerky retail location in Dahlonega, Georgia. After a year consulting at Response Mine, a large enterprise marketing agency in Atlanta, Craig and Debbie launched ClickReady Marketing in April 2010.

That history shows up in how he works. Craig has managed cash flow on a slow month, priced a service against a cheaper competitor, and watched a marketing budget produce nothing. So when he builds a campaign, the question isn't "did traffic go up?" It's "did the phone ring, and was it worth the spend?"

What Craig Works On

Craig leads strategy at ClickReady across SEO, Google Ads and PPC management, and AI search optimization, helping businesses get recommended not just on Google, but by ChatGPT, Gemini, and other AI platforms. His focus areas:

• Local and national SEO for service businesses
• Google Ads management and conversion tracking
• Generative Engine Optimization (GEO) and AI recommendation audits
• Franchise marketing, from franchisor strategy to local execution
• Lead generation for law firms, home services, healthcare, and B2B companies
  
  

He also hosts ClickReady's Live SEO Sessions, where clients watch optimization work happen in real time on a screen share. No black box, no mystery deliverables — you see every keyword decision as it's made.

Read Craig's Latest