SEO and Auto Repair
By Craig Lawson, Founder & CEO of ClickReady Marketing. Craig has led SEO and Google Ads campaigns for service businesses since 2010 and heads one of the top 3% of Google Partner agencies nationwide.
What do Technical Site Audits & Digital Vehicle Inspections Have in Common?
Let’s face it–almost everything we use and depend on will need repairing at some time.
This is fact with websites and the cars we drive.
The smart path is to keep your website and vehicle properly maintained to prevent more costly repairs down the road.
The Importance of Technical Site Audits
Having a professional webmaster use the latest software and perform a personal look over your website is a must when competing in a digital marketing world.
A trained SEO Specialist can also see how keywords, site speed, web site structure, ease of use, back links, broken links and many other factors may be hurting the performance of your website.
This in-depth look can mean more than you might imagine for a business’s health, especially when it comes to organic search optimization.
Organic SEO helps people find your site and performs as a lead generator for your business.
The Importance of Digital Vehicle Inspections
Having a certified mechanic using the latest digital diagnosis tools and software allows for a very accurate overview of your car’s health.
This diagnosis provides data and insights on what specific actions to take to make needed repairs.
These advanced diagnosis machines even provide alerts for preventative measures.
This technology allows a local auto repair shop such as Poston Motor Company in Cumming, Georgia to give your car a thorough look over and make the right repairs.
Guessing what’s wrong is no longer as prevalent as it used to be.
Having a car properly maintained will not only save you money in the long term but also keep your car operating efficiently, improving safety.
So yes, today using technology to keep your website or your vehicle running their best is a must.
The commonality is that today software will guide us and give us data to make not only the diagnosis but a checklist of priorities.
So now is a good time to call your local SEO agency and make that call to your local mechanic.
About the Author
Craig Lawson is the founder and CEO of ClickReady Marketing, an Atlanta-area SEO, PPC, and AI search optimization agency he launched in 2010 with co-founder Debbie. Before ClickReady, Craig spent years on the other side of the table, in B2B sales at G&K Services and JW Outfitters, running his own consulting firm, and building and selling two coffee shops and a retail business in North Georgia. That operator background shapes how he approaches marketing: leads and revenue over vanity metrics. Today ClickReady is a Google Premier Partner (top 3% of Google Partner agencies), a BBB A+ Accredited Business, and Georgia Business Journal's Best of Georgia digital marketing winner. Craig hosts ClickReady's Live SEO Sessions, where clients watch optimization work happen in real time.





